Stakeholder Analysis

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Stakeholder Analysis

Stakeholder analysis is one of the first steps you should take in any change project.

What is Stakeholder Analysis?
Stakeholder analysis enables you to identify everyone with a concern or interest who needs to be involved.

Once you have come up with the full list, you then need to categorise it: from people with the greatest involvement, through to more peripheral individuals or groups. The more important the stakeholder is to the success of the project, the more time and resources you need to devote to maintaining their involvement and commitment. The outcome of doing this analysis is that you will understand where to use and focus your resource to engage and influence the stakeholders who can have the biggest impact on success of your project.
Why Choose This Tool?
  • To make sure you have got sufficient support for your project to be a success from the key stakeholders.
  • To understand how you may need to shift some of your stakeholders in their thinking.
  • To improve service delivery processes you will need to actively engage a wide variety of people such as clinicians, administrative staff, patients and user groups. Thorough analysis and proper planning will facilitate this engagement.
  • It also helps you to avoid conflict and associated delays caused by inadvertently failing to involve key people.
Four Sector Table
Four-Sector-Table
The 9Cs
A useful acronym for ensuring that you have included all likely stakeholders in the health service is the ‘9 Cs' listed below:

Commissioners: those that pay the organisation to do things
Customers: those that acquire and use the organisation's products
Collaborators: those with whom the organisation works to develop and deliver products
Contributors: those from whom the organisation acquires content for products
Channels: those who provide the organisation with a route to a market or customer
Commentators: those whose opinions of the organisation are heard by customers and others
Consumers: those who are served by our customers: i.e. patients, families, users
Champions: those who believe in and will actively promote the project
Competitors: those working in the same area who offer similar or alternative services

If you would like to find out more please contact us:

Screenshot-from-2023-10-16-13-32-39

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